Home & Garden Solutions Accelerate growth

Profile

Home & Garden Solutions is the holding company of a Group of four rapidly growing European enterprises: Verasol, Gardendreams, Montage Master and Sunmaster. Together, these companies design, produce and sell high-quality and durable living solutions for home and garden. Custom-fit finished products are delivered through selected dealers and private stores, mainly in the Netherlands and Germany.

www.verasol.nl

Roll-out to Germany

Roll-out to Germany

Strengthening of brands in the group

Strengthening of brands in the group

Strengthening of core business

Strengthening of core business

Strategy

International growth through roll-outs in new markets such as Germany

  • International growth through roll-outs in new markets such as Germany
  • Organic growth in countries where H&GS is already active through further intensification of existing distribution channels
  • Reinforcement of the core of the organisation - commerce, services, ERP systems
  • Further digitisation of the organisation

"In AAC we find a like-minded partner, who shares our ambition for strengthening the Verasol brand and accelerating international growth both in own stores and the dealer network. We have the ambition to become the leading brand in residential outdoor living".

Cor den Hartogh, CEO Home & Garden Solutions

Investment date

2017 - current

Deal type

Management Buy Out

Theme

Internationalisation

Sales

€ 80 million

Employees

320