Lucas Bols Develop brands

Profile

Lucas Bols is the oldest distilled brand in the world and one of the oldest Dutch companies still operating. Since 1575 it has mastered the art of distilling, mixing and blending old formulas with new flavours for the portfolio of premium brands, which are used to make cocktails in 110 countries.

www.lucasbols.com

Revitalisation of brands

Revitalisation of brands

Renewal of distribution

Renewal of distribution

Successful IPO in 2015

Successful IPO in 2015

Strategy

  • Partnership with a high-calibre and ambitious management team
  • Carve-out of the Bols brands from the Remy Cointreau group
  • Building an independent company with investments in the brands as well as in the organisation
  • Renewal of the distribution network, including the creation of an own sales office in the United States to accelerate growth
  • Growth in emerging markets such as India, Russia, Poland and China
  • Expansion of the product portfolio via the introduction of Bols Genever, Galliano brand extensions and new flavours of Bols Liqueur
  • Successful initial public offering (IPO) on Euronext Amsterdam

“AAC has supported us in our strategy to focus on brand building and innovation. The company is now fully prepared for a standalone future with an enhanced capital markets profile to support our international growth strategy. We look forward to this next step in our development”

Huub van Doorne, CEO Lucas Bols

Investment date

2006 - 2015

Deal type

Carve-out

Theme

Organic growth

Sales

€ 75 million

Employees

60

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