Yarrah Organic Petfood Accelerate international growth

Profile

Yarrah is the leading brand in the organic dog and cat food niche. Yarrah sells both dry food in bags and wet food in cans and aluminium containers. All products are certified, which means that none of the ingredients have been exposed to hormones, pesticides, chemical additives or preservatives. Yarrah realises more than 60% of its sales outside the Benelux.

www.yarrah.com

European market leader in organic animal feed

European market leader in organic animal feed

100% certified products

100% certified products

20% EBITDA growth per year

20% EBITDA growth per year

Strategy

  • Support ambitious management team with strong FMCG experience to realise own buy-ou
  • European market leader in the growing niche market of organic dog and cat foodstuffs based on the trends for sustainability and health, for both pets and the food chain
  • Strong competitive position driven by the broad product range and distribution positions
  • Growth opportunities in distribution channels (organic retail, online and pet retailers) in the current core countries of Germany, France and the Benelux, but also in the other 15 countries where Yarrah is available

"In AAC we have found the perfect partner to support us in the next leg of our journey. The partnership with AAC will allow us to expand into upcoming organic markets and accelerate our expansion in the pet retail channel.”

Bas van Tongeren, CEO Yarrah

Investment date

2016 - current

Deal type

Management Buy Out

Theme

Internationalisation

Sales

€ 12 million

Employees

13