€ 40 million sales growth
# 1 market position NL and BE
Innovative range of products
Strategy
- Support strong management team with considerable experience in FMCG, with which AAC has had good contact for a longer period
- # 1 market position with opportunities to achieve economies of scale through selective acquisitions
- Successful introduction of new quality products that significantly contributed to growth in both sales and margins
- Acquired the largest competitor in Belgium in the first year
- Efficiency improvements realised by significant investments in automation and operational excellence and the expansion of private label activities
“During the years, we have built up a strong portfolio of brands including Hamal, VH, Le Cobourg and Délio in Belgium, as well as Johma and Westland in the Netherlands. Working closely together with AAC, we have evolved into a Benelux market leader with solid international ambition.”
Erik Bras, CEO Salad SignatureInvestment date
2012 - 2016
Deal type
Management Buy Out
Theme
Organic growth
Sales
€ 180 million
Employees
400
