Roompot Accelerate consolidation

Profile

Roompot is a leading player in the holiday parks market with 30 own holiday parks in the Netherlands and Germany and a booking office for 250 third-party parks in Western Europe. Roompot has a leading position in coastal locations and an impressive track record in developing new parks and integrating acquired holiday parks.

www.roompot.nl

10 new parks

10 new parks

Diversification of tour operations

Diversification of tour operations

Sales and EBITDA doubled

Sales and EBITDA doubled

Strategy

  • Partnership with a high-calibre owner and management team committed to accelerate the proven consolidation strategy
  • Growth via the development of new holiday parks and via the purchase of existing parks - 10 parks added and 2nd home market created in Germany
  • Create sustainable competitive advantage through commercial and operational economies of scale
  • Purchase of tour operator Hogenboom, which increased the booking offices and availability by 250 parks in Western Europe
  • Respond to growing demand for more luxurious chalets instead of campsites
  • Professionalisation and expansion of the organisation, including the digital strategy (internet, booking systems)
  • After doubling sales and EBITDA sales to a financial investor, the goal is to proceed with international growth

'With support of AAC, we have laid the basis for the international expansion of Roompot"

Henk van Koeveringe, CEO Roompot

Investment date

2005 - 2011

Deal type

Management Buy Out

Theme

Buy-and-build

Sales

€ 230 million

Employees

975