Hobré Instruments Internationalisation of a niche technology company

Profile

Hobré Instruments designs, manufactures and maintains specialised online analysis equipment aimed at improving sustainability, compliance and efficiency in companies active in oil & gas, chemicals, steel and foodstuffs. Hobré has a leading position worldwide in its niche and sells its portfolio of self-developed analysers and services to a broad portfolio of leading customers, such as BP, ExxonMobil, GE, Shell, Statoil, Nestlé, BASF, DOW and Mitsubishi.

www.hobre.com

Branch office opened in the US

Branch office opened in the US

25% growth in 2016 order book

25% growth in 2016 order book

Strengthening of core business

Strengthening of core business

Strategy

  • Attractive, structurally-growing niche market driven by increasing attention for sustainability, compliance and efficiency (harmful emissions, gas variation and energy use)
  • International growth by rolling-out self-developed analysers based on specific applications and added value to b
  • Both existing customers and new blue chip customersInvestments in product development, such as an analyser based on laser technology
  • Commercial acceleration via strengthening and expansion of the organisation and focus on key account management and value based selling
  • Opening of local sales and service offices close to customers - branch office already opened in the United States (Houston), Middle/Far East in 2018
  • Growth of service and spares business
  • Strengthening of the core - inflow of external talent in commerce, purchasing, services and finance, new ERP system
  • Accelerate growth via selective add-on acquisitions focused on location expansion and adjacent products and services

"Open, direct and fact-based collaboration with a very realistic approach. Good in-depth discussions and input from other perspectives; Casual, inspiring feet-on-table sessions that always deliver results."

Marc de Leeuw, CEO Hobré Instruments

Investment date

2014 - current

Deal type

Management Buy Out

Theme

Organic growth

Sales

€ 25 million

Employees

90